16 Apr Alessi – Milan Design Week
The opening of Alessi’s new Milan space today was more than just a celebration of their new digs, but also an occasion to present some of the iconic Italian brand’s latest projects, including an innovative line of lamps and luminaries, produced by Foreverlamp and conceived by a team of three young designers.
The trio consists of Giovanni Alessi Anghini, Gabriele Chiave and Frederic Gooris, who explained, “We work as a team, even though we still run our own design firms. We’ve known each other for years and Alberto Alessi decided to give us the chance to create something new.” The AlessiLux project breaks the boundaries between classic bulb and lamp, creating real enlightened and colorful objects. With high quality overall and the latest technology—both in terms of performance and environmentalism—will this team create something new for the future? “We cannot be precise by now, but we are working on ideas able to combine Alessi’s design excellence and mass market.”